Where the clicks end up

  • Same same, but different

    Danny Sullivan of Google stress that the company’s core SEO advice hasn’t changed in over two decades. The advice emphasizes the creation of web pages for users, not search engines.

  • Traffic is essential for measuring Core Web Vitals

    Core Web Vitals measurement relies on data sent anonymously by Chrome users through the Chrome UX Report. Consequently, you need to have enough traffic to reach whatever threshold Google has set as a requirement for drawing statistically sound conclusions about the user experience.  Learn more about it in this week’s SEO Office Hours:

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